case study
ATTICUS is a law firm that makes it easy for any sick or injured person in crisis to get the life-changing aid they deserve.
KEY INSIGHTS:
- Many people don’t know where to start when seeking legal help.
- Legal Language is confusing and people often feel overwhelmed.
- Atticus can simplify the process and provide free advice to guide them.
OBJECTIVE:
Increase brand awareness across social media platforms to illustrate how easy it is to receive help for disability, worker’s comp and veteran benefits.
9:16 format
16:9 format
video
20 sec. brand awareness ads, focused on veteran benefits
Disability Benefits Page
on site banners
design rotating banners for website main pages
Worker’s Comp
Veteran Benefits
storyboard
develop a video campaign based on real testimonials around the theme ‘real stories, real people, real results’ create 15sec. cut downs from hero ad
30 sec. ad ‘Life can be unexpected’, focused on disability benefits